The AI that truly knows the Moroccan market.
The same question. Three answers.
We asked ChatGPT, Claude and Yuna the exact same investment question. The general-purpose AIs search the web and approximate. Yuna relies on Moroccan market figures, which it sources and cites.
Every answer is verifiable: the link to the original conversation sits under each card.
Read the excerpt
Maybe, but not as an obvious bargain.
The 2025 figures were materially stronger: consolidated revenue reached 2.7 Bn MAD (+4%), net income rose to 516 M MAD (from 304 M MAD), gross margin improved to 27%, and net debt was about 4.4 Bn MAD with gearing around 30%. Secured revenue reached 11.7 Bn MAD, up 27% year on year.
Momentum continued into 2026: Q1 pre-sales rose to 3,018 units (from 2,908), revenue increased 5% to 758 M MAD, and secured revenue moved above 12.1 Bn MAD.
But the stock has already rerated: it trades around the mid-30s MAD, with a market cap around 14.4 Bn MAD and a trailing P/E above 40x. That is not distressed pricing, so part of the turnaround is already in the price.
Net debt rose again in Q1 2026, from about 4.4 Bn MAD at end-2025 to 4.6 Bn MAD at end-March. Addoha remains a cyclical developer, and its aggressive expansion in Morocco and West Africa adds execution risk.
Buyable as a selective entry if you believe earnings and deliveries keep compounding through 2026-2027, but not a "load up now" stock. Better to buy on weakness than chase strength.
ClaudeGeneralistRead the excerpt
ADH trades around 30-31 MAD, within a 52-week range of 25.01 to 44.30 MAD, near the lower end and well off its highs.
ADH underperformed both the real estate sector (+25.8%) and the broader market (+39.9%) over the past year.
Analysts forecast earnings +38.6% and revenue +28.7% per year, with EPS +40.3% annually, above the market average of 16.4%.
The technical rating is "sell", with moving averages at "strong sell" and oscillators neutral. Weekly volatility is around 5%.
The picture is mixed: attractive growth forecasts, but a clear underperformer with negative technicals. Possibly interesting as a long-term bet on the real estate recovery, with no urgency on timing. Not a financial advisor, so cross-check with a broker.
YunaLocal specialistRead the excerpt
All of Yuna's strengths.
Tailored to you
Yuna tailors each answer to your profile and your portfolio, and sources each piece of information.
Fund holdings
The line-by-line composition of funds: which securities, which weights. You see what you actually hold, and you can understand what makes the best ones work.
The fees you actually pay
Management fees, subscription and redemption commissions for every fund. Yuna compares what your investments cost you across the entire market.
Exact performance
Dated performance, computed using a market-standard methodology, fund by fund, rather than a rough estimate.
The Bourse de Casablanca
Prices, indices, valuations and ratios of listed securities, from the MASI to the smallest caps, where general-purpose AIs stop.
Moroccan macro
Inflation, policy rate, bond yields: the context that explains market movements, not imported generalities.
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